What is copywriting?
Web copywriting usually concentrates on the core pages of your website. It’s no use having a beautifully designed Home page if what’s written doesn’t make your audience want to know more. Likewise there’s no point posing for that perfect photo, you know the one – taken with a mug of coffee that perfectly matches your website buttons – if your About page is a bit dull or, heaven forbid, boastful.
Copywriting is material in which you want to nudge or push your audience to do something. As well as your website, this could include landing pages, creatives, email marketing or newsletters. I’ll write unique and compelling copy whilst not being overly pushy and putting your customers off. I’ll keep them reading right up to the call to action.